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Starbucks experiments with coffee jelly

first_imgCoffee shops can now be found on every street corner of most developed nations around the world, and the popularity of this delicious beverage in its many forms breeds competition. So how do you respond to very healthy competition? If your Starbucks, you try some wacky experiments with your coffee. And where better to experiment than Starbucks Japan?During the hot summer months Starbucks’ Frappuccino drinks get very popular, and of course they have been copied. So as a way of innovating, Starbucks Japan has introduced a new, limited edition four-layered Frappuccino. The twist? It contains coffee in jelly form.As you can see in the photo of the drink below, the top layer is fresh whipped cream, below that is frozen coffee as you typically get in a Frap, then there’s very sweet custard vanilla sauce, and finally the bottom layer is coffee jelly pieces made using Starbucks’ espresso blend.The drink comes with an extra wide straw to make sucking up the jelly pieces easier. Although classed as a drink, it resembles more of a pudding and I can see people switching to a spoon to eat it. The bitter coffee, sweet vanilla sauce, and cold frozen coffee layer sound like they’ll work very well together.For now, this looks to be a Japan-exclusive drink being offered between July 2 and August 31. I’ve never seen a Starbucks jelly coffee in the UK, and I don’t remember hearing about one launching in the US. However, if it proves extremely popular in Japan I’m sure Starbucks will consider bringing it over. It’s unique (for now) after all.last_img

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