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Going Gangster Samsung Reports Sustainability Efforts in Rap Video

first_img Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now Whereas most corporate sustainability reports tend to be chock full of pie charts, head-spinning stats and other sunny commitments to greendom, for its 2014 overview, Samsung sought an approach that was downright gangster.The company enlisted the Korean rapper Mad Clown to spit a few verses about its commitment to the environment — supplemented by black and white cartoons illustrating its good works. The results, as you can expect, are both hysterical and a little cringe-inducing.While some lines vaguely rhyme, as in “Don’t have to worry after giving birth/Sit back, relax, no need to work,” others devolve into a kind of quasi-English ramble: “Sign up for Samsung software membership/Have talent for design/Go to Samsung design membership.”Related: This Awesomely Bad Jingle About Entrepreneurs Is Worth a ListenSuch gems are offset by wooden platitudes like “Samsung to the rescue/Put wings to your dreams” and “We’re just letting our dreams come true.”The video, which was released alongside Samsung’s 69-page sustainability report, seems to have been already removed from the company’s own YouTube account, but you can watch it in full right here:Related: McDonald’s ‘Sustainable Beef’ Finally Has a Definition… Sort Of. This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. November 17, 2014center_img 2 min read Enroll Now for Freelast_img

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